SM
SuperMedia
UA Network Testing & Scaling · Cohort Studio
$200k
/mo ·
6 scaling
·
5 testing
JA
Control Room
Pipeline
30
Testing
5
Scaling
6
Export
＋ Add Network
$
Budget allocation
Monthly cap split across pools
Monthly budget cap
$
/ month
Spent month-to-date
$142,400
day 21 of 31 · on pace
Adjust pool split
Scale pool
60
% · $
120,000
Test pool
25
% · $
50,000
Reserve
15
% · $
30,000
◎
Goals
Q3 · ranked
1
Maximize incremental ROAS at scale
Blended D7 ROAS target across all live networks
2
Floor on marginal ROAS
Stop scaling when next-dollar mROAS dips below floor
▤
Test graduation rules
When a test passes it graduates to Scaling; when it fails it's killed
Success criteria
graduate to Scaling
After spend ≥
D7 mROAS ≥
D7 retention ≥
Kill criteria
stop test
After spend ≥
D7 mROAS <
Fraud rate >
≡
All networks · status across the funnel
30
networks tracked
⚗
Active tests · vs success criteria
Will graduate to Scaling if all checks pass
↑
Networks at scale · ramp progress
Winners graduated from testing — ramping up while ROAS holds